Ardent Craft Ales invites you to spend your Halloween with us this year learning more about the Occult's role in Rock and Roll and dancing the night away! And of course, drinking delicious beer. $5 gets you in the brewery space for the reading/presentation. Dance party is FREE

8pm: The night will kick off with a reading/slideshow by Peter Bebergal of his book Season of the Witch: How the Occult Saved Rock and Roll.

9pm: DJ set by Peter Berbergal

10pm: DJ set by Sister Golden Haze

About the Book:
This epic cultural and historical odyssey unearths the full influence of occult traditions in rock and roll—from the Beatles to Black Sabbath—and shows how the marriage between mysticism and music changed our world.

From the hoodoo-inspired sounds of Elvis Presley to the Eastern odysseys of George Harrison, from the dark dalliances of Led Zeppelin to the Masonic imagery of today’s hip-hop scene, the occult has long breathed life into rock and hip-hop—and, indeed, esoteric and supernatural traditions are a key ingredient behind the emergence and development of rock and roll. 

With vivid storytelling and laser-sharp analysis, writer and critic Peter Bebergal illuminates this web of influences to produce the definitive work on how the occult shaped—and saved—popular music.

As Bebergal explains, occult and mystical ideals gave rock and roll its heart and purpose, making rock into more than just backbeat music, but into a cultural revolution of political, spiritual, sexual, and social liberation.